Know exactly what your web analytics are telling you,and what they aren’t.
I help product and marketing teams turn GA4 and Adobe Analytics into trusted decision-making tools
through clean tracking, clear insights, and practical dashboards.
Analytics shouldn’t feel confusing, fragile, or untrustworthy.
Most teams have data, but not confidence. I help fix the gaps between tracking, reporting, and real decisions.
“GA4 or Adobe feels overwhelming”
Setups that weren’t built around your product or business goals.
“We need senior help, not a full-time hire”
Flexible support without long-term overhead.
“We don’t trust our numbers”
Broken events, inflated metrics, or platforms that don’t match.
“Our dashboards don’t help us decide”
Too many charts, not enough answers—or no one uses them.
Hi, I’m Lizbeth.
I’m a digital analytics consultant who’s spent years helping teams make better decisions through data—across product, marketing, and growth organizations.I’ve led GA4 and Adobe Analytics implementations, cleaned up years of messy tracking, and partnered closely with product managers, engineers, marketers, and executives to turn analytics into something people actually trust and use.Today, I work independently with teams who want clarity, confidence, and insights—not just more data.
8+ years in digital & product analytics
Deep expertise in GA4, Adobe Analytics & GTM
Experience across ecommerce, fintech, healthcare, education & SaaS
Comfortable from audit → implementation → ongoing optimization
Ways we can work together
Engagements can be one-time projects or ongoing partnerships. Everything starts with a conversation.
A structured review or clean setup of your analytics foundation so your data is accurate, aligned, and future-proof.
✓ Tracking & event audit
✓ GA4 or Adobe setup or cleanup
✓ Measurement framework
✓ Documentation & recommendationsAvailable as a one-time project or ongoing engagement.
Best for new businesses, migrations, or teams unsure they can trust their data.
Senior-level analytics guidance for teams who need help thinking through data, not just implementing it.
✓ Measurement strategy & KPIs
✓ Funnel & product analysis
✓ Stakeholder alignment
✓ Acting as an extension of your teamFlexible, conversation-led engagements.
Turning cluttered dashboards into clear, decision-ready insights people actually use.
✓ Dashboard audits
✓ KPI rationalization
✓ Clear narratives & views
✓ Tool-agnostic deliveryAvailable as a one-time project or ongoing engagement
Who I work with
I partner with teams who care about making better decisions and building things the right way.
Product teams
Marketing & growth teams
Startups & scaling companies
Organizations without in-house analytics leadership
Not a fit if you’re only looking for vanity metrics or reports without context.
Let’s start with a conversation
Not sure what you need yet? That’s okay. Most engagements begin with a short conversation to understand your goals and challenges.
Thank You.
Thanks for reaching out! I’ll review your message and get back to you shortly, usually within 1–2 business days.